What is Costas brand personality?

What is Costas brand personality?

No stone was left unturned in defining the new store experience, with the vision to align the whole experience with Costa Coffee’s brand personality traits of Courageous, Playful and Passionate.

What are brand guidelines?

Brand guidelines are clearly defined rules and standards that communicate how your brand should be represented to the world. Brand guidelines help businesses ensure consistency and demonstrate what the company is, what it does, and what it stands for.

What brand guidelines should include?

A brand guide is a document that details a company’s visual identity, along with rules and guidelines for any public-facing communication. Brand guides set forth rules for official logo usage, font type and color, typography, and tone, along with the brand’s mission statement, positioning, identity, and values.

Do and don’ts brand guidelines?

Branding do’s and don’ts

  • DO: Identify your potential customers.
  • DON’T: Leave your employees in the dark.
  • DO: Develop a brand voice.
  • DON’T: Get too hung up on the competition.
  • DO: Maintain consistency.
  • DON’T: Underestimate the value of good design.
  • DO: Focus on your core values.
  • DON’T: Make false promises.

What is Costa Coffee brand?

Costa Coffee is a British coffeehouse chain with headquarters in Dunstable, England. Costa Coffee was founded in London in 1971 by Sergio Costa as a wholesale operation supplying roasted coffee to caterers and specialist Italian coffee shops.

Why do you need a brand guideline?

Brand guidelines are the set of rules that define the overall look and feel of your brand. They help you build a brand identity that your audience can recognize across all platforms. A comprehensive brand style guide outlines everything from your typography and color palette to your tone of voice and mission statement.

Where is Costa brand from?

Daytona Beach, Florida
Costa Del Mar or simply Costa is an American manufacturer of polarized sunglasses based in Daytona Beach, Florida. It is a wholly owned subsidiary of EssilorLuxottica….Costa Del Mar.

Type Division
Industry Sunglasses
Founded 1983
Founder Ray Ferguson co. Owner Austin Leplow
Headquarters Daytona Beach, Florida , United States

What is unique about Costa Coffee?

Our iconic Signature Blend is the perfect combination and balance of delicate Arabica and strong Robusta beans, precisely slow roasted for a minimum of 18 minutes to ensure the beans keep their hearty flavour, rich aroma, and smooth taste.

How do you set brand guidelines?


  1. Kick off your brand style guide with a great brand story.
  2. Use logo guidelines to create a recognizable brand signature.
  3. Include your brand’s core color palette.
  4. Dictate your typography hierarchy.
  5. Define your brand voice.
  6. Specify the imagery and iconography that makes up your visual style.