What is blue ocean strategy Summary?

What is blue ocean strategy Summary?

BLUE OCEAN STRATEGY is the simultaneous pursuit of differentiation and low cost to open up a new market space and create new demand. It is about creating and capturing uncontested market space, thereby making the competition irrelevant.

What is blue ocean strategy with Example PDF?

It is the idea of trying to find market spaces that are free of competitors by creating and caputuring new demand, making the competition irrelevant. An exmaple of a blue ocean strategy is Netflix. Netflix created uncontested marketing space by selling TV shows over the internet which no one else was currently doing.

What are the 4 steps in the blue ocean strategy process?


  1. Step 1: See your leadership reality.
  2. Step 2: Develop alternative Leadership Profiles.
  3. Step 3: Select to-be Leadership Profiles.
  4. Step 4: Institutionalize new leadership practices.

What are the principles of blue ocean strategy?

Blue ocean strategy is based upon four unique principles: Creating new markets without competition by reconstructing the boundaries of an existing market. Thinking outside of the common understanding of value generation and delivery (value innovation). Creating new demand and generating supply in new markets.

What is a blue ocean strategy explain with the help of an example?

Definition: ‘Blue Ocean Strategy is referred to a market for a product where there is no competition or very less competition. This strategy revolves around searching for a business in which very few firms operate and where there is no pricing pressure.

What is Kim and Mauborgne’s message?

Kim and Mauborgne explain that the aim of companies is to create blue oceans, that will eventually turn red. This is the same idea expressed in the form of an analogy.

What is the primary objective of blue ocean strategy?

The goal of a Blue Ocean Strategy is for organizations to find and develop “blue oceans” (uncontested, growing markets) and avoid “red oceans” (overdeveloped, saturated markets). A company will have more success, fewer risks, and increased profits in a blue ocean market.

What is the meaning of blue ocean?

Blue ocean is an entrepreneurship industry term created in 2005 to describe a new market with little competition or barriers standing in the way of innovators. The term refers to the vast “empty ocean” of market options and opportunities that occur when a new or unknown industry or innovation appears. 1.

What is blue ocean strategy in simple words?

Why is blue ocean strategy important?

Based on the ingenious strategy developed by W. Chan Kim and Renee Mauborgne, a Blue Ocean strategy allows brands to develop and thrive within an uncontested market space, while simultaneously making competition irrelevant.

What is blue ocean strategy quizlet?

Blue ocean strategy. The simultaneous pursuit of differentiation and low cost to open up a new market space and create new demand.

What is the goal of a blue ocean strategy quizlet?

What is the goal of a​ blue-ocean strategy? By focusing on the needs of​ small- and​ medium-sized businesses, often overlooked by larger​ players, ByGeorge Marketing​ & PR has achieved a​ small, but highly profitable market share in its region.

Why is blue ocean strategy interesting?

Blue ocean strategy is successful because it simultaneously attracts large numbers of customers while raising the cost of competition. Blue Ocean Strategy Vs Red Ocean Strategy : The traditional competition-based strategies (red ocean strategies) are necessary, they are not sufficient to sustain high performance.

What kind of innovation does Blue Ocean Strategy offer?

Value Innovation is the cornerstone of the blue ocean strategy. In creating new markets, value to customers comes from the offering’s utility minus its price. Likewise, the value created for the business is the price of the offering’s less its cost.

Why Blue Ocean Strategy is important?